While virtual bargain hunting is much more convenient than traditional shopping — with no queues and relatively easier transaction process — a 2018 study by Research and Tech Lab revealed that 68.61% of Filipinos will still take time to go to a store and examine the goods.
As such, the challenge of e-commerce sites like Shopee is to entice consumers to shift from the conventional offline to the online shopping mode. And it helps to have well-known “brand ambassadors,” to encourage customers to mainly rely on their mobile apps to shop.
Shopee, which was launched in Singapore in 2015 and is popular in Southeast Asia and Taiwan, has a roster of local ambassadors, including balladeer Jose Marie Chan and most recently, Pop Princess Sarah Geronimo.
Jennie, Jisoo, Rosé, and Lisa returned last week for their first meet-and-greet session with their local fans, known as the Filipino Blinks.
“We are happy to be back as we missed you all. Thank you for your warm welcome,” Jennie told around 2,000 select fans gathered at the Samsung Hall of SM Aura in Taguig.
During the question-and-answer portion of the short fan meeting, Rosé said she had fun shooting the Shopee commercial as the company took time to make the ladies feel very comfortable. The music video-type advertisement had the women dancing to their smash hit “Ddu-Du Ddu-Du” while tinkering with the Shopee app.
But unlike in a similar event in Jakarta last November where they sang three songs, including “As If It’s Your Last” and “Forever Young,” there was no performance from BLACKPINK this time. There was no press conference either. The segment with BLACKPINK, including the fan signing, lasted only around 30 minutes.
Some fans have lodged complaints with the Department of Trade and Industry on the promotion mechanics and the selection of winners, prompting the agency to conduct an inquiry.
“We are reaching out to all those affected by this issue, and we are also taking steps to ensure that such an incident does not occur again in the future,” Shopee said in a statement.
“Moving forward, we aim to entertain more consumers through a variety of in-app initiatives and other events,” Mr. Tao added.