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Can dudes be Gooped? Gwyneth goes after the guys

Slacker icon Smith–of Clerks, Mallrats, and, Chasing Amy fame–spends 10 minutes divulging the comedic horrors of surviving a heart attack to a group of athleisure-clad women. Transfixed by the uncommon speaker at the L.A. wellness conference, they listen as the director recounts the gluttonous lifestyle that led him to be carried out of his home by firefighters. Mostly, they listen to him complain about getting his groin shaved (which, we learn, is a common hospital procedure).

With animated urgency, Smith, 48, details his journey through veganism and ultimately, optimal health. He started with something called the potato diet, even though he admittedly “hates vegetables,” before graduating to trendy intermittent fasting. (He initially thought the potato diet meant consuming French fries before realizing it was more like boiled potatoes). Now, 70 pounds slimmer, he raves about things like, well, legumes.

Chickpeas? I’d never had that in my life! Now I fucking live off chickpeas,” he proudly states.

Kevin Smith attends In goop Health Summit Los Angeles 2019 [Photo: Phillip Faraone/Getty Images for goop]Smith, with his expletive-filled rants and iconic backwards hat, stood out among the sea of female attendees, the majority of them sporting designer purses and perfectly colored highlights. Most come to this alternative medicine wonderland to hear from fitness influencers, celebrity spiritual gurus, or A-listers like Jessica Alba. All the same, they sat riveted: Finally, they thought, a look into the male brain.

Smith, however, wasn’t there to promote some supplement brand or a new line of workout clothing. He was onstage as part of the new Goop men’s podcast, aptly titled Goopfellas. It’s the first foray by Gwyneth Paltrow’s wellness empire into male territory. The brand also plans to launch a newsletter and a collection of G Label men’s clothing in the coming months. In addition, the team is contemplating an events series.

Left to right: Giorgos Tsetis, Will Cole, Seamus Mullen and Kevin Smith speak onstage at In goop Health Summit [Photo: Neilson Barnard/Getty Images for goop]Elise Loehnen, chief content officer at Goop, did not provide growth details, though she did acknowledge that summits have seen a slight uptick in male attendees. At the L.A summit this past weekend, there were roughly two dozen males present.