Dennie Smith says the focus of Old Style Dating is about returning to the days of “respect, manners and commitment”, when a man bought a lady flowers and took her to the seaside, and they shared a milkshake instead of the more superficial and over populated hook-ups of Tinder and the algorithms of sites like Match.com.
The nostalgic idea of dating, when the person’s company was more valuable than their other assets, is something that site creator Dennie, who runs Vintage 62 hair salon in Selsdon, had been discussing with her daughter Laurel, 29, and her other clients at the salon.
Dennie, 56, said: “We live in a very modern society but everyone loves a bit of romance, dating, and everybody loves a romantic film. When you see someone propose in a nice way, everyone makes a fuss because it’s nice, it’s romantic and a lot of people like that.
“If you go round and ask people, male and female, they do still like it. It is still out there.
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“My site is all about a bit of respect and manners and a bit of old school dating.
“The vintage thing worked with the hair salon – people in general do love a bit of nostalgia and vintage. I thought that if it worked for that then it would work again. If you look at things like call the midwife and how popular that is, it’s clear there’s an audience for it.
“Personally I just love that era and the style and how lovely it all was. Everyone dressed properly and everybody spoke more, having had the vintage style salon for three years I know people still like that.”
Dennie Smith shows off her new dating site
(Image: Grant Melton)
To become a member you have to be someone who is interested in a genuine committed relationship who wants to do more than hook up – a bit more class and meaning, and a little less “of course I’ll call you”.
While membership is £29.99 for six months, early birds can email Dennie here to negotiate on a promotion.
Dennie continued: “A lot of dating is done by text and it’s terrible. I mean obviously we have to move to the times but I’m trying to say that people don’t just have to keep swiping left and right every day when they could be going and doing something in person.
“When you read the rules you’ll find it’s more about the journey and the type of person.
“It’s very basic – there’s no obnoxious memberships like premier, you can just send a private message.”