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How The ‘No Time To Die’ Trailer Release Triggered A Christmas Rush On Super-Suave Bond Fashion

Nice Suit, Commander Bond: Léa Seydoux and actor Daniel Craig on the “No Time To Die” set in Matera, … [+] Italy, in September. (Photo by Franco Origlia/Getty Images)

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Daniel Craig’s and Barbara Broccoli’s ability to sell movie tickets, gadgets, fancy Omega Seamasters, memorabilia from Pinewood Studios, very specific vodka martini recipes, and cars for Aston Martin is very well documented, but it’s a rare thing when any male actor can sell out entire lines of clothes in a matter of days, if not hours. That sort of mercantile pop is more the province of the HRH ladies who lunch be-robed in high-street and couture, your Kate Middletons and Meghan Markles, with a sprinkling of punishing, street-wise fashion fixtures such Kate Moss tossed in.

Put a different way, main Bond girl Léa Seydoux’s wardrobe choices, though very well thought out, are not causing hilarious Black-Friday-style fisticuffs over the bins. In a metaphorical sense, Craig’s are.

Commander Bond, in Tom Ford, And His Monarch, In Bespoke Savile Row: Prince Charles, Prince of Wales … [+] meets Daniel Craig during a visit to the Bond 25 set at Pinewood Studios last June. Charles is the Royal Patron of the British Intelligence Services. (Photo by Chris Jackson/Getty Images)

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At bottom, however, it’s clear that Britain’s Bond-ish retail surge is about the charmingly clench-jawed actor in the suits, who has brought to the role a kind of post-millennial brutality, with just the right soupcon of mortality and workaday, but very fit, middle-age tossed in.

Ergo, four months out from the No Time To Die premiere, kudos to the Broccoli costume department, and to the franchise, and to the art director. Because the facts are: At this writing, six days have gone by since Daniel “I’d-rather-slash-my-wrists” Craig’s Bond swan-song trailer for No Time To Die has dropped, and the British rag-trade retailers are experiencing quite some pre-Xmas difficulty in the men’s departments. Who knew that next April’s Bond kit would get the boys who want to dress like that so hot and bothered? And, who knew that it would get them so hot and bothered that they would actually recognize the darn stuff in a short trailer?

Perhaps it would be wise for Ms. Broccoli to start thinking of grand seductive strategies with which she can coax, cajole and ever-so-slowly, as a cobra-charming flutist might, mesmerize Craig so that he just sort of forgets to leave and hangs around for another chapter or two for the franchise. At bottom, however, it’s clear that Britain’s Bond-ish retail surge is about the charmingly clench-jawed actor, who has brought to the role a kind of post-millennial brutality, with just the right soupcon of mortality and workaday, but very fit, middle-age tossed in.

For his part, Mr. Ford has kept the suits tight and the jackets way short, as in the above gray check office number at the Aston Martin with the Prince of Wales. Note the ordinary Savile Row length of Charles‘ jacket, as opposed to the patented Tom Ford crop on Craig’s jacket. Including Ford’s navy “O’Connor” model (not pictured), the good news is that the Ford gear is largely still available. If at a price: The somewhat stiffly-cut Ford suits will run you north of $4000 per. That’s just the business wear. Bond’s obligatory Fordian black-tie kit, last seen in Spectre, will be commensurately more expensive.

But the more value-packed and arguably better, more agile suit, the $1000-dollar Massimo Alba khaki number, half of which is pictured in the two production stills below — after a somewhat-the-worse-for-wear Bond has a rough go with some villains down in Italy — is a fine-looking piece of tailoring for the spring and summer. It’s sold out. Also sold out is Bond’s high-end rich blue Brunella Cucinelli shirt, pictured in the stills. Note the double buttons on the long barrel cuff. At current exchange rates, that’s a $473 piece of kit. Which, noting Bond’s bloody forehead in these shots, seems like it will hold up under any amount of mortal mischief Bond may bring it, so, who knows, it may even be good value.

In this Sept. 12, 2019 photo, actor Daniel Craig, right, is seen on the set of the latest James Bond … [+] movie ‘No time to die’ in Matera, southern Italy. The film is due out in spring 2020. (AP Photo/Fabio Dell’Aquila)

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In this Sept. 12, 2019 photo, actor Daniel Craig, right, is seen on the set of the latest James Bond … [+] movie ‘No time to die’ in Matera, southern Italy. The film is due out in spring 2020. (AP Photo/Fabio Dell’Aquila)

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Bond’s all-service chukka boots are by the UK shoemaker Drake’s, also sold out. The fetching manly-man “braces,” as the Brits call them, holding up Bond’s excellent Italian pants through all sorts of Bondish mayhem are by the oldest brace-maker in the world, Albert Thurston, and retail for about $100, but significantly, do not seem to be sold out. The good Xmas retail news, then, is that you can still figure out a pair of Bond’s suspenders.

Not pictured here is the London-based cashmere purveyor N. Peal’s black commando jumper for Bond, complete with faux patches on the elbows. It’s not even due on the shelves until the turn of the year, but the pre-orders have been so monumental that the company now declines to take any more. That’s arguably the saddest overall Xmas news brought by the Bond retail crush, since the sweater would have so helped all those fathers out there who are raging to be the sharpest-looking armchair dad-Bonds they can possibly be.