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Home / Ladies & Women / ‘I would never ever buy jeans online’: We talk shape, size and skinnies with Style Savvy’s Laura Jordan

‘I would never ever buy jeans online’: We talk shape, size and skinnies with Style Savvy’s Laura Jordan

JEAN-SHOPPING HAS a reputation for being particularly hellish.

Source: Shutterstock/Kichigin

Indeed, of all the high street missions we embark upon, replenishing our jean collection is considered among the most frustrating.

A day spent wriggling in and out of ill-fitting jeans in a cramped fitting room is enough to convince us that a life devoid of denim is the one for us.

Yet, we always soldier on because we all know the joy of finally happening upon ‘the pair’ – which we’ll wear to death until that last fraying thread signals the need for the next mission.

And so the cycle continues.

We that in mind, DailyEdge.ie chatted with Laura Jordan of Style Savvy, a highly successful style consultant, fashion presenter and personal shopper, who shared her expert insights on the subject, and stressed why shopping for denim should not be done digitally.


Source: Laura Jordan

“I would never ever, ever, ever buy jeans online,” she tells us. “It’s the one thing I would never buy online unless I already knew the exact style I liked and I was bulk-buying.”

But with years of experience to her name, Laura knows all too well just how daunting it is to emerge from behind the laptop and hit the highstreet in order to devote a day to the endeavour.

“Jean shopping should not be lumped in with any other shopping. It’s a mission of its own,” Laura acknowledged. “It’s an absolute beast of a challenge.”

But why? Why is it often so difficult?

Well, Laura believes it comes down to two particular factors, explaining: “Women, in particular, struggle because of how jeans are marketed and how they are sold.”

“They’re typically folded, and there’s not a clear labelling of what the difference is between each style in a store. We have Midrise Skinny, Midrise Slim, High Rise, Boyfriend, Mom; what is all that?” Laura laughed.

“The way the marketing happens and the way the product is sold can be really off-putting, and there’s the fact that a lot of jeans look very similar,” she acknowledged.

“It’s only when you try them on that you see the difference in terms of the rise, the cut and the shape,” she added.


Source: Shutterstock/Doucefleur

OK, so marketing and sales may be out of our control, but what role do we play?

So, how do we avoid falling into that trap?

“You need to go into the store, and try on one of each of the different styles; it’s almost jeans research as I call it.” Laura tells us.

If that visual sounds far from appealing, you’re not alone. There is, however, method behind the madness.

In other words, you will avoid having to regularly rewash your jeans in order to improve their shape if you do a little pre-purchase sweating to begin with.

With these things in mind, where should you consider heading?

“There are three shops I go to all the time for denim; Marks Spencer, River Island and Topshop,” Laura tells us.

“Personally, I think the Molly jeans in River Island are excellent, but one of the unsung heroes of jeans on the high street is Marks Spencer,” she continued.

If you know a day of jean shopping is on the horizon, and you could do with a few handy hints on how to navigate it, Laura has you sorted. 


Source: Laura Jordan

Be realistic

Make a list

Have an open mind

Decide on your price point

Consider the body part you want to reveal or conceal

And remember: “You never know until you put them on.”

Ladies, forewarned is forearmed. 

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