The high street store is no stranger to a good sale, but it rarely puts on blanket discounts – until Black Friday, that is. Last year, River Island released a promotional code and dropped a clearance sale across womenswear, menswear, footwear and kidswear, and we’re hoping for much of the same for 2019.
If you’re feeling a little daunted by the whole prospect of Black Friday, let us help you out with some handy tips:
2) Be laser-focused, you don’t want to get distracted by new-in stuff until your must-haves are safely stowed in your basket.
3) Don’t be selfish, guys! Black Friday is before Christmas, which means you can up your budget for gifts and get even more for your loved ones.
4) Ok, do think of yourself, and all those upcoming festive and New Year’s Eve parties which demand several different sequin outfits.
5) Think fast – buzzy bits will sell out quickly. Play it safe and stock pile, you can always return unwanted items later on.
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When is Black Friday 2019?
Black Friday always falls on the last weekend of November which, this year, is the 29th. From our experience, clothes shopping is a little easier than tech or beauty, because there’s less of a panic. For instance, last year, River Island launched its sale before the big day and continued it through the whole Cyber weekend, giving shoppers over a week to decide on their purchases.
If you can’t wait another second, shop River Island’ current sale right here.
What even is Black Friday?
Black Friday kickstarted in ’30s America when the department store Macy’s cashed in on the annual Thanksgiving Day parade (if you love Gossip Girl, you’ll remember Dan and Serena watching it on TV in season six).
The term ‘Black Friday’ wasn’t officially coined until years later, with the event becoming more of a thang during the big capitalist years of the ’80s (ya know, Working Girl, Wall Street bankers and, um, all the independent ladies reading Cosmopolitan). FYI, it’s always been manic AF, that’s why we prefer to shop online from the smug comfort of our homes.
Amazon was the first retailer to bring Black Friday over to the UK, offering customers online discounts and deals on the same day as the sales in the US. Supermarket Asda was next, creating some serious fuss (and physical fights, for real) with huge discounts on TVs and tech in store.
Soon the rest of the UK caught on to the potential pre-Christmas profit and the rest is history.
Does River Island take part in Black Friday?
What was on offer last year?
River Island did drop a blanket discount last year, of 20% off full-price items. But, there was a catch: the promotion was only activated after you spent over £75.
If that sounds like a dud deal at first, just think about it for a second: you only have to splash £60. Spend more (don’t mind if we do), and you’ll get even more money off ofc.
On top of that, the retailer dropped a clearance sale with up to 70% off old season stock.