a. the outfit they wear every day for easy dressing to conquer whatever the job throws at them.
She founded Joyus, a video shopping platform for women, which was later acquired by StackCommerce. She went on to launch theBoardlist, a talent market place where women can be nominated and discovered for boards by CEOs.
“I get to embroil myself in entertainment and sports. It’s been interesting to learn how that side of the business really works.
” In addition to her StubHub pride (she admits she isn’t usually a logo-gear wearer, but has come to love the company cardigan), Cassidy is also immensely proud of her passion project, theBoardlist, which is now three years old.
On that note, we launched into a conversation about her office attire as president of a mammoth company like StubHub and the head of a brand that’s all about female empowerment. Read on for insights into how she suits up to take on the day ahead.
(Spoiler alert: This boss loves a good heel.)
Her Morning Routine
“If I’m working out, I wake up at 6:15 a.
m. I aim for this three or four days out of the week, but usually it ends up being two days a week.
I’ll lift or go for a run. On the weekends, I’ll play tennis.
From 7:15 a.m.
to 8 a.m.
, I try to fit in breakfast, get the kids ready for school (I have three; my eldest son is in college), and get myself out the door. I live in Menlo Park, California, and StubHub‘s office is in San Francisco, so I do have a commute, which lands me in the office by 9:30 a.
From there my days vary, but I’d say it’s some combination of this: 60/20/20.
By that, I mean 60 percent of the time I am in internal meetings and optimizing some part of StubHub‘s business. Twenty percent of the time I am recruiting, and the latter 20 percent is external, whether that’s speaking to the press and on engagements or participating in outward facing communications.
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Her Getting Dressed Strategy
For me though, I definitely use the clothes I wear to inspire my own sense of self-confidence. If I feel really good, I’m going to go into the office and get what I want done the way I want it to happen.
It’s the armor I wear to work, not because someone is challenging me, but because it makes me feel confident. Everyone has a uniform, whether they admit it or not (venture capitalists all wear khakis, some colored shirt, and a vest).
Own it. My job is to own my look and if people associate me with that specific style, great.
“My go-to look is simple. It’s a blazer, a shell (a.
k.a top), jeans, and nude heels.
My blazers have to be tailored and structured. They come in every color, from black to blues and r, and I even own a floral one.
As for jeans, I’m open to all styles, from skinny to ripped. For shoes, the heels can be skinny or chunky, but always heels.
I wear them for height and for confidence.
I am working on putting more laidback pieces into my work wardrobe, though. You’ll laugh at this, but I just shipped eight different pairs of sneakers to my house in order to find one fashionable pair.
(I am not a sneaker person.) I have a camel pair coming, a bunch of rose and tan colored ones, lace and no laces.
I am on the hunt for two pairs, preferably with height, for work. However, nine out of 10 times I am in a blazer, shirt, jeans, and heels.
I haven’t let the valley feeling get to me.”
The Three Words That Describe Her Power Outfit
“Structured, colorful, and confident.”
“I think most people would say my philosophy in life is all in.
When I say ‘all in,’ that ble into two different things: On the weekends, I don’t want my time to be structured and planned. I want to be all in with my kids and relaxing, so I feel no need to schedule a breakfast or brunch or sports activities.
People would find me remarkably not type-A on the weekends. At the office, I’m all in.
I’m hard at work. There is no in-between for me.
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