And what is even more surprising for a brand that has always been modelled by catwalk sirens even skinnier than Victoria, is that the 200-piece collection for women and children caters for the larger lady.
The new range comes in sizes up to American XXXL, the equivalent of British size 24 – a decision Victoria, 42, says is ‘really exciting’ and ‘something that is important and I am proud of’. Her designer range stops at a size 14.
A fashion source said: ‘There is a lot hanging on this for Victoria – it’s so different to everything she has done before. She wants to target absolutely everyone to make sure that she gets every single sale she can. That’s why she’s doing sizes even for the fattest Americans.
‘She usually designs for the very thin figure so it has certainly surprised people. It is a good business decision, though – she ne to start making a profit.’
While she has won acclaim within the fashion industry nearly ten years after launching her first range, Victoria’s high prices – some of her dresses cost almost £2,000 – have been blamed for her lack of financial success. She won’t have that problem with her Target collection, with everything priced at under £33.
The real shock? It‘s a hit: LIZ JONES‘ verdict
Wow, we are really into flying-pigs territory here! Who’d have thought? The the inventor of kidney-crushing body con dresses, the wearer of toothpick jeans, the woman who is the toast of New York Fashion Week (what am I thinking, these women don’t do gluten!) has come up with a new, affordable collection that is not just for stick insects and children, but for plus-size women!
And here’s another shock: it’s gorgeous!
Eye-popping colours – orange, lemon, shocking pink – when bigger women have always been told to wear black. Fabulous detail, such as slimming sleeves, and drop waists. Super fabrics – not too thin, as that shows every bump.
And the ‘straight’ pieces (fashion-speak for anyone under a size 14) are fab, too: the trousers are slouchy and over-long; I’d buy the hot pink trouser suit, and the embellished black bomber jacket. And the childrenswear, my God, I only wish I’d gone through childbirth! Lovely retro ginghams and paisleys, scalloped hems and collars, shorts, prim dresses…
I was an early critic, but VB’s learned her market, grown, developed. These will fly off the shelves. Just like those pigs.