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Why These Multi-Sized Models Stole The Show From Hailey Baldwin

Hailey Baldwin is a relatively safe bet for fashion brand frontwoman. Justin Bieber’s undeniably beautiful 21-year-old wife is not only stereotypically model-bodied but boasts an Instagram following of over 15 million fans.

That kind of influence is gold dust to a retailer marketed at millennials. At least PrettyLittleThing thought so.

The Instagram mogul took pride of place as the brand’s Christmas campaign frontwoman. Then two product models stole the show.

Tens of thousands of young girls took to social media to praise ‘PLT’ today – not to applaud a sequin-stuffed collection of Christmas party dreams, but the models who wore it. Two models (one sample-sized, one ‘curvy’) posed together in many of the pieces and illustrated how the same garment might look on different body types. For many women, it was the first time they ever saw a model “reflect their options”.

As a five foot tall woman with an abundance of clothing-challenged curves, I could not agree more. Everyone who isn’t white, six feet tall, and 110 lbs knows the drill; online shopping is a guessing game that often leaves us feeling marginalized by – or worse, undeserving of – the clothes we want to wear. Representation is the be all and end all.

Seeing different bodies side-by-side is the first step to seeing every body side-by-side. And PrettyLittleThing are instigating a very important change.

The campaign’s size 18 model, Leslie Sidora, said: “I’ve never felt this excited or proud of my body and myself. It feels amazing that companies like PLT gives a chance to curvy girls like me to show everyone that there’s not just one body type.

“I shoot for PLT every week it is noticeable how many more opportunities there are to represent these girls. I really hope we continue to double-shoot in the future for the plus size and main range – and that my plus-sized sisters will feels as amazing as I did when we shot them!”

In September, the brand announced #everyBODYinPLT – a collaboration with plus-sized supermodel Ashley Graham. The idea being that the body-positive ambassador would help create and promote a collection that celebrated all body types.

Speaking of the collaboration, Ashley said: “It is size inclusive and it is so sexy. It will take you girls effortlessly from day to night and this has been such an amazing experience curing a range for ALL women!”

It’s quite literally time to shine, ladies.

(The Hailey Baldwin x PrettyLittleThing collection is available online in UK sizes 6-26 and US sizes 2 – 22.)